I love the idea of the subscription series, because it's so simple and yet effective, giving readers a regular new dose of fiction of manageable size, and forcing a writer to keep writing, to keep engaging with an audience, to keep playing around and trying stuff out. With a writer of less skill than Rogers, it might grow tedious, but I've been reading the stories for a year now and have enjoyed seeing what sorts of things he'll come up with each time. At their best, the stories are small gems; at their worst, they are rarely less than competent. That's not a bad track record, and it certainly seems worth $5.
Before I discuss some specific stories, I need to admit some prejudices. First off, I much prefer lyrical and poetic short-shorts to narrative ones -- I tend to like the sorts of things that get labelled as prose poetry, but am somewhat less enamored of super-short prose narratives, because so often it seems writers who try to tell stories with very few words end up resorting to tricky endings, stereotyped characters, and sentimentality. Nonetheless, done well, it can be a thrilling form.
Rogers often does write short narratives, a few of which (the longer ones) I found somewhat interesting, but I was most taken with his work when he experimented a bit with form, for instance the all-dialogue story "Look, There He Is!" from March of last year, the chronicle of deaths that is "Resume" from September, the "autobiographical" fantasy "Bruce Holland Rogers" from just last week, and, especially, the story-told-as-a-recipe "Lydia's Orange Bread", first published by 3AM and then sent out as part of the subscription in October. (Yes, sometimes subscription stories are previously published.)
Read as they arrive, the stories are a pleasant, sometimes thought-provoking break from the other sorts of emails that come in, and I've been glad to receive them each time, even if one particular story or another didn't work for me. Read as a whole, they are somewhat less effective, because despite Rogers's experimentations with form, his sentences are generally similar in their approach, and so while the structures of the stories are remarkably varied, the style seems less so. (This could be said of most writers, including quite a few great ones, and it really isn't much of a concern when the stories are read apart from each other.)
While I'm here, I should recommend Rogers's useful book Word Work: Surviving and Thriving as a Writer, one of the few books that tackles pragmatic concerns of being a writer, not just basics of "how to write a short story" or other things 1,423,683 other writing books are about. The section on "Dangerous Territory" is worth the price of the book alone, as it looks at "The Hazards of Rejection and Acceptance", "The Hazards of Writing Workshops", and, nearest and dearest to my heart, "The Hazards of Reviews". I'll leave you with some wisdom from the last:
If you're writing for reviewers, or if you're hesitating to write something because of what the reviewers might say, you've lost your soul.