21 January 2012

The Worst Years of the Book as an Object

A fascinating interview at Boston Review with the always-already-fascinating Richard Nash:
...I’m tremendously optimistic about the future of the book as an object. I think the worst years of the book as an object have been the last 50 years. [...]

Basically, when you’ve got an industry that is pushing out $25 billion worth of physical products into a supply chain, the vast majority of businesses are going to try to cut costs and increase revenues. And the simplest way to cut costs is going to be on the production side. So if the core of the business is no longer a supply chain, but rather the orchestration of writing and reading communities, the book is freed of its obligation to be the sole means for the broad mass dissemination of the word, and instead become a thing where the intrinsic qualities of the book itself can be explored.
And much more about publishing, reading, Cursor, communities, etc.

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