Origin Story

Ed left Sears, Roebuck in August 1908, and the card he sent to Emma from South Bend, Indiana, shortly afterward indicates that he was preparing for some new enterprise or engaged in making contacts or purchases for his partnership with Dentzer. Dated September 15, 1908, the card was addressed to Emma at 197 Park Avenue. It reads: "This isn't a half bad little town. Haven't accomplished much yet. Not even my lunch -- 12:15 p.m." On the same date he sent little Joan a card containing one word: "Google."

--Edgar Rice Burroughs: The Man Who Invented Tarzan by Irwin Porges, Brigham Young University Press, 1975, page 104

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